Photon’s Innovation in Open Source Consulting and Implementation
About the Customer
The client is an interactive marketing consulting firm. It partners with a number of Fortune 500 companies to produce strategic creative solutions and digital marketing strategies.
Need for the solution
With thorough process analysis, Photon identified the key needs of the client. They were:
- To create a social networking portal, which was envisioned as a full-fledged online community
- Allow users to relate to each other through Online Communities, Forums, Blogs, Online Games, Podcasts, Vidcasts, etc
- Drive the entire system by a central Content Management System (CMS)
- Create a highly user friendly interface on the website to give the community of users a desktop experience while visiting the site
- Provide Admin with the functionality to modify the layouts as and when required
- The website should offer flexibility over its look and feel
The Solution
A comprehensive study and analysis of the client’s business requirements brought Photon to the conclusion that the implementation of Drupal, an open-source PHP-driven Content Management System, would be the best way to go about achieving the proposed solution. A strong advocate and contributor to the Open Source movement, Photon tailored the Open Source CMS to suit the client’s requirements. Photon developed a feasible and robust solution for this customer, who aimed at creating a unique user experience where a person could engage in personal, social networking or community activities. It was designed as an advertising-initiated, incentivized viral marketing system with user driven feature enhancements and would accommodate micro-communities driven by user needs.
The Key Results
After the implementation of the complete solution, the client has started enjoying the benefits of the solution to the fullest. The key results include:
- Highly interactive and user-friendly system
- Seamless separation of Form from Content, enabling quick and easy deployment of new layouts
- Economically feasible solution
- Simple, efficient and manageable
- Robust and Scalable
- A Delighted Customer